aurbit client

env=test

Activity

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Sales Prospecting

Intelligence-driven tools for winning new advertising clients

3 Active Prospects

McDonald's Restaurants of Canada

Quick Service Restaurant

Hot Lead

Current Spend$2450K

Spend Trend+15.3%

Potential Value$450K

Primary Contact

Sarah Mitchell

VP Marketing

Tim Hortons

Quick Service Restaurant

Warm Lead

Current Spend$3200K

Spend Trend+22.7%

Potential Value$650K

Primary Contact

David Thompson

CMO

Ford Canada

Automotive

Opportunity

Current Spend$5800K

Spend Trend-8.2%

Potential Value$1200K

Primary Contact

Robert Anderson

Marketing Director

McDonald's Restaurants of Canada

Quick Service Restaurant

High Priority

Annual Spend

$2.45M

+15.3% YoY

Opportunity Value

$450K

Revenue potential

Active Campaigns

Currently running

7-Month Spend Trend

Current Media Mix

Television65%

Radio20%

Out-of-Home10%

Digital5%

Contact Information

Sarah Mitchell

VP Marketing

(416) 555-0123 s.mitchell@mcdonalds.ca LinkedIn Profile

James Chen

Media Director

(416) 555-0124 j.chen@mcdonalds.ca LinkedIn Profile

Sales Script

Hi Sarah Mitchell, this is [Your Name] from [Your Station/Network].

I wanted to reach out because I've been following McDonald's Restaurants of Canada's impressive advertising campaigns, and I noticed you're increasing their advertising investment by 15.3% across the market.

Your recent "McValue Menu" campaign has been running strong on CTV Toronto and Global Toronto, and I think we could help you extend that success to our 65% TV-focused audience.

We have some exciting opportunities coming up that could deliver an additional 450,000 in value for your campaigns, particularly during [prime time slots/morning drive/special events].

Key talking points:
• Your current campaign is performing well on competing stations
• We offer 35% more reach in key demographics
• Special promotional rates available for Q1 2026
• Integrated TV + Radio + Digital packages

Would you have 15 minutes this week to discuss how we can amplify your message and reach even more customers in the Toronto market?

Looking forward to connecting!

Quick Tips

✓Reference their recent "McValue Menu" campaign
✓Emphasize growth momentum
✓Highlight competitive advantage vs Wendy's

Custom reporting

Sales Prospecting

McDonald's Restaurants of Canada

Tim Hortons

Ford Canada

McDonald's Restaurants of Canada

7-Month Spend Trend

Current Media Mix

Contact Information

Quick Tips