Audience Summary

Audience System · Multitude Panel

+3.1% vs prior

8.2M

Total Reach

unique individuals

+0.8h

22.4

Avg Weekly Hrs

hrs / panelist / wk

+2.2%

1.42M

AQH Audience

avg any given min

+5.4%

42.1M

Tuning Sessions

discrete sessions

Reach by Medium

% of panel reached

AM/FM Radio68.4%

OTA TV42.1%

Cable/Satellite55.7%

Streaming Audio58.2%

Streaming Video71.3%

Podcast34.6%

Time Spent by Daypart

Average weekly hours distribution

Morning Drive22%

Midday 10a–3p18%

Afternoon Drive25%

Evening 7p–12a28%

Overnight 12–6a7%

Daily Audience Trend

Stacked by medium — radio, TV, streaming

Radio

TV

Streaming